As the leading ecommerce platform, Magento is used by millions of online retailers around the world. Magento is growing rapidly and getting more popular day by day, with almost 710,778 websites globally. Today, almost 144,444 websites are live on Magento.
It is not only one of the most popular eCommerce platforms but also one of the most versatile and customizable platforms out there. This popularity means that there are a lot of great themes available for purchase. That’s why it makes perfect sense that a majority of businesses opt for Magento 2 themes when starting up their online stores.
With almost limitless options, it can be tricky to know which theme is right for your business. There are a few things you need to take into account when choosing a theme: your brand, website’s layout, functionality, look, security, and customer base. You also need to ensure that the theme is compatible with your Store’s features and server requirements.
In this article, we provide tips on how to choose the right Magento theme for your business.
But first, let’s see what is Magento themes.
What’s a Magento Theme, Anyway?
A Magento theme is a collection of files that includes templates, images, styles, and layouts that tells Magento about the look & appearance of your website and then command how to display your Magento store to visitors. A Magento theme can consist of a collection of PHP, HTML, CSS, images, and XML, all of which contribute to the look and feel of your Magento store.
Out of all themes, the Magento Hyvä Theme, is trending and on top of the list. The reason behind this is that this theme supports faster loading speeds, is developer-friendly, is less complex, and has powerful customizations.
7 Essential Tips to Consider When Choosing a Magento Theme
If you want to build a successful online store, choosing the right theme is crucial. Choosing the perfect theme for your store involves testing several aspects, such as usability, functionality, performance, and customization options. A good theme will help you to improve your overall store design. Additionally, a well-executed theme will boost your sales figures and give you an edge over your competitors.
How do you know which Magento theme is right for your business? With so many options available, it can be hard to make an informed decision. Here are 7 essential tips to consider for choosing the right Magento theme for your store.
1) Take into consideration your business goals and needs & research your options
Your first step in choosing a Magento theme is figuring out what you need from a theme. What kind of content do you want to include on your website, the goals you want to accomplish, what things do you want your customers to do on your website, etc? Once you have answered these questions, it’s time to look at which Magento themes meet your specific needs.
Once you have narrowed down your search to a few possible themes, conduct some research to learn more about each one. This will help you make an informed decision about which one best suits your business needs. Try to find a theme that provides a seamless online experience for your customers.
2) Consider the features offered by each theme
Once you have chosen a theme, it’s important to think about how you want your website to look and function. Not all themes come with the same features; make sure to scrutinize exactly what each theme offers in order to find the best fit for your needs.
Consider the features that are necessary for your store and how the theme will enhance those features. Be sure to read the documentation provided with the theme to get an understanding of its feature set.
No matter your personal needs, search and find a Magento theme that has these must-have features.
- Responsiveness: As technology shifts, so to do buyer preferences; consider whether or not a particular theme is mobile-friendly before making a purchase decision.
- Performance: This is so common that fast-loading a website is best for SEO. So make sure to get a theme that is SEO-friendly.
- Accessibility: Before implementation, check the theme’s level of compliance to avoid any legal trouble.
- Support & Maintenance: Find a theme that is updated regularly and offers post-purchase support.
- Search functionality
3) Be realistic about your budget
Just because you like a specific theme doesn’t mean that you have to purchase it right away. Keep the budget in mind when selecting a theme. Try various themes out before settling on one, and measure how well they fit your overall business strategy.
4) Read reviews and compare ratings before making a purchase
Before making a purchase, it’s always beneficial to read reviews and compare ratings to ensure that you’re getting the best deal possible. It can be hard to tell which themes are worth buying without input from other shoppers, so using reviews as your guide is always a good idea.
5) Think long-term
Once you have decided on a theme, be mindful of how it will look and function over time. Will it support future updates and modifications? How easy will it be to maintain? All of these factors should be considered when making your selection. Take time to try different themes until you find one that meets your needs and aesthetics perfectly.
6) Choose a theme according to your brand
No two businesses are alike; don’t feel obligated to stick with just one option throughout your entire shopping experience! Choose a theme that is compatible with your store’s branding and style.
You can even try demos of various themes before making your purchase so that you can see how each theme looks in action and decides which one is best suited for your business objectives and needs. Demonstrating each option can help make your decision much easier overall.
7) Evaluate Integrated Social Media Tools
As technology improves, so too does our ability to interact with customers through social media platforms like Instagram, LinkedIn, Twitter, and Facebook. Many shoppers now conduct their entire purchase process online before ever stepping inside a brick-and-mortar store. Does your chosen Magento theme include integrated social media tools so that customers can leave feedback or follow along during product reviews? Alternatively, do you need additional social media integration for unique or special offers?
Find the Ideal Magento Theme for Your Online Store
Go through the above tips and get a theme for your store. Now that you’ve got a theme, get it installed. What happens now?
Important alert for merchants that most of the themes won’t look exactly like the demo version. The reason behind this is that the demo version is built out with lots of content and tries to display everything the theme is capable of. In order to see the site start to take shape, you’ve to put effort and need to create website pages, posts, and content as per your business needs.
Take your own time to understand how your theme functions and also don’t be afraid to reach out to the company, developer, or a Magento community for help.
Use the features & functionalities of your theme, and soon your Magento store will look just the way you imagined. After all, Magento themes are flexible and customizable – so there’s no reason why you shouldn’t choose the one that best suits your needs.